Why Grady?
Exceptional Customer Satisfaction
The facts are simple. Over the very long term, Grady-White Boats has uniquely understood and believed in the core principle of working to delight customers. As a result, the company has garnered highest recognitions in every single third-party measure of excellence in customer satisfaction in the marine industry, for four generations of customers. Through an unwavering commitment to this principle, and working together with dealers, craftsmen and business partners, Grady-White has an unprecedented and unmatched record of delivering the ultimate boating experience. Quality, reliability, and performance are attributes of the Grady-White family as well as of the boats themselves.
And we have proof! Grady-White’s world-class levels of customer satisfaction have been measured and proven time after time over the years, not only in studies and tests but, most importantly, through owner experiences shared with us.
This long-term record and backbone of core values mean Grady-White is the best option to consider in your boat purchasing plans if ownership satisfaction and happiness are important to you and your family.
During the 1970s and 1980s, customer and media surveys of owner experiences showed that Grady-White had levels of ownership satisfaction that were uniquely high in the marine industry. In fact, Grady-White was ahead of its time because, early on, the company developed orderly, consistent ways of measuring and learning about customer satisfaction and also began greater efforts to ensure dealer service excellence to customers. Grady-White developed a dedicated customer satisfaction support team and, through this process, Grady engineers and designers began to ask customers greater detail about real wants and needs. In this way, the company learned more and more about how best to enhance the quality of the Grady-White boating experience. At the same time, the company was deeply engaged in continuous improvement and quality assurance in boatbuilding methods, materials, and craftsmanship.
During the 1990s, in addition to the company’s full implementation of its own customer satisfaction surveys, and the growing emphasis on perfecting Grady-White performance and ride through the development of the breakthrough SeaV²® hull, independent Marine Matrix® studies showed Grady-White at the very top levels of satisfaction as compared to other brands. Throughout the entire decade, Grady-White consistently measured at the top of these important third-party studies.
In 2001, Grady-White was ranked highest in its category in the first ever J. D. Power and Associates Marine Industry Customer Satisfaction Survey. This was the first of nine yearly (2001-2009) studies J.D. Power and Associates did in the marine industry. Each and every one of these nine studies showed Grady-White ranked highest in coastal fishing boats, scoring world-class satisfaction levels (9+ out of 10) in every category including performance, fit and finish, comfort, and ride, as well as factory support and dealer service.
All of these studies statistically confirmed that the level of satisfaction with Grady-White the company and Grady-White boats is as good as or better than the world's finest, most successful and best-known brands, including luxury automobiles. World-class to the core.
As the marine industry began to fully understand the importance of customer satisfaction, Grady-White was also one of the first recognized for top excellence in its category (fiberglass boats) in the 2001 National Marine Manufacturers Association (NMMA) CSI Awards. NMMA's CSI awards were a new independent study that surveyed large numbers of consumers about their satisfaction and experience with products. For 2024, Grady-White received its 22nd consecutive CSI award for customer satisfaction excellence. Every top award every time.
More than four decades of awards and recognition for satisfaction are clear indicators of the focus Grady puts into ensuring world-class experiences for each customer. But awards and recognition are not the real payoff. Far more important are the happiness and delight customers share with us every day via photos, cards, letters, emails and personal exchanges, recounting their real-life experiences on the water.
Grady-White customer satisfaction is legendary and reflects the long-term happiness of multi-generations of Grady-White customers and their families. Experience The Grady Life, and experience Grady-White's exceptional attention to detail to assure your boating satisfaction. Get the Grady!